The solution to low sales is increased marketing efforts.  Or is it?

By |2018-09-27T15:44:52-04:00November 13th, 2009|Categories: More Insights, Sales Strategy|Tags: , , |0 Comments

The reality is most businesses don’t usually have the luxury of tossing cash at advertising, especially when the real problem is lack of cash.  This is where knowing your Unique Selling Proposition and knowing who your ideal customer is comes in.