Strategic planning: “a systematic process of envisioning a desired future state and translating this future broadly into defined goals or objectives, and a sequence of steps to achieve them.” (Business Dictionary)
Sounds simple. Right?
All you have to do it think vertically from high altitude to low altitude and move information through the funnel, starting with review/revise your vision, mission, values, your customer value proposition and identify internal enablers and inhibitors. Then conduct an external context analysis of your customer needs, regulatory changes, competitor developments, and economic […]