What is Your Company’s Unique Value Proposition?
Sales people and business owners alike can usually talk all day about their products and […]
Sales people and business owners alike can usually talk all day about their products and […]
To be a true leader the first step is to become self aware, understand who we are, what we believe and how that affects our everyday lives.
The reality is most businesses don’t usually have the luxury of tossing cash at advertising, especially when the real problem is lack of cash. This is where knowing your Unique Selling Proposition and knowing who your ideal customer is comes in.
There is a great book by Roz Van Meter called Put Your Big Girl Panties on and Deal with It… Yes, that’s really the name. Van Meter was challenged by some friends to write a book using this infamous phrase, and she starts with the premise that we all have an adult and a child within us, and we have to chose which one reacts in the moment.
When asking leaders which kind of person they spend the majority of their time with, A-players (the reliable producers) or C-players (the lower producers or those in the wrong job), they usually say C-players. But, is that the most effective and productive use of your time?
Think about your communication style. Is it pink, blue or striped? In her […]
One of the top reasons executives look to a leadership advisor like me […]
It’s the start of a new year, and by now many of us […]
Marketing is a basic skill that every woman in business should foster in […]